Packman: What are some common mistakes companies make with carton packaging?
Many companies often overlook certain aspects of carton packaging, which can lead to inefficiencies, added costs, and even customer dissatisfaction.
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Using the Wrong Box Size: Choosing boxes that are too large leads to wasted space, extra filler materials, and higher shipping costs. On the other hand, boxes that are too small risk damaging the product.
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Overpacking or Underpacking: Overpacking with excessive filler materials is wasteful and creates a poor customer experience. Underpacking, however, may lead to damaged goods due to inadequate cushioning.
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Neglecting to Test Box Durability: Skipping durability testing can result in boxes failing underweight or pressure during transit, leading to product loss and customer complaints.
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Ignoring Branding Opportunities: Plain boxes miss an opportunity for brand promotion. Adding a logo or custom design can enhance brand recognition and improve the unboxing experience.
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Using Non-Recyclable or Non-Eco-Friendly Materials: Many customers prefer sustainable packaging. Non-recyclable materials can turn away environmentally conscious consumers and harm the brand's reputation.
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Choosing the Wrong Type of Cardboard: Each product requires different packaging strength. Using single-wall cardboard for heavy items or triple-wall for light products is inefficient and costly.
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Not Securing Boxes Properly: Inadequate taping or sealing can cause boxes to open during transit, leading to product damage or loss. It’s important to secure boxes well, especially for heavier items.
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Failing to Consider Climate and Moisture: Boxes exposed to high humidity or temperature changes can weaken. For certain climates or products, wax-coated or laminated boxes may be more suitable.
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Overlooking Customization for Fragile Items: Fragile products require customized compartments or inserts to prevent shifting. Standard boxes without these features increase the risk of breakage.
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Ordering in Excess or Too Small Quantities: Ordering too many boxes ties up capital and storage space, while ordering too few may result in rushed shipments at higher costs.
Avoiding these mistakes can help companies reduce waste, save on costs, and improve customer satisfaction with their packaging solutions.